Robin Behar is an accomplished global business executive and corporate entrepreneur with a unique background that combines 25 years of success in direct-to-consumer marketing including DRTV, ecommerce and online marketplace experience. As a "Marketing Quarterback" she guides companies through the full product launch lifecycle integrating direct-response television, digital, and ecommerce strategies to revitalize brands that enable companies to expand their scope both nationally and internationally. In both corporate and entrepreneurial environments, Mrs. Behar has worked with brands across diverse industries including health and beauty, cleaning, food and beverage, pet, consumer products, media and entertainment.
Robin launched her career with Williams Worldwide and Williams Worldwide Television where she rapidly progressed into leadership roles and was instrumental in transforming Williams' brand into a leading full service direct-response agency by identifying new revenue channels, launching marquee campaigns, and building international distribution networks throughout Latin America.
In 2000, Robin co-founded and launched In Clover Marketing to provide hands-on direct response marketing services, in addition to helping companies widen their global footprint through “As Seen On TV” distribution. In this role, Robin has expanded the scope of her practice to deliver integrated marketing campaigns incorporating strategic digital, social media, and e-commerce solutions.
Robin holds a Communications Degree from Cal State University Northridge and spent a year studying in Florence, Italy. She is conversation fluent in Spanish and has a deep global background, having lived and traveled for work in 20+ countries.
Through her career, Robin has held engagements and high level assignments for a variety of product categories, brands and services. These are just some examples...